As I said , I see your point about going for lower ranking keywords. I guess i come from the point of you must be “prepared for success” If you have the right keywords and then the backlinks come along you’re on a winner. If you aim lower and the back links come along you have just validated lower ranking keywords.

I think though, that maybe using a high ranking keyword surounded by lower ranking and RELEVANT keywords should see you some results. So if COMICS is the big keyword then adding a lower ranking word like webcomic, or music comic, might just be the balance.

But, as I say, what do I know, it’s all really guess work

If we’re talking about blogs for example, it might be easier to start with lower competition keywords and just write more articles. As your own site increases in authority gradually target the more popular keywords.

Another point is FDQ (freshness deserves query). When a post is first published you sometimes see it high in the results for the first 24 hours or so, then it starts to drop. The theory being that Google treats blogs like news articles – yesterdays news syndrome. Backlinks seem to overcome this.

Anyway just a few thoughts and not a guru either! – just trying things as i go along.

Now, to have a look around whilst i’m here

all the best,

Mick.

Really good post and info – thanks for sharing.